Archive for the 'Career' Category

Your Digital Resume Can Make or Break You

This is something that needs to be taught in grade school these days. I have seen many careers created and destroyed because of this issue and many people still go through their lives blissfully ignorant to how this will affect them down the road.

What am I talking about? Your digital resume. “What is a digital resume?” you might ask. Well, think of it as everything you do online that can be viewed by others. This includes MySpace, Facebook, Twitter, forums, websites where you leave comments, etc. ANYthing of yours online that can be seen by others is your digital resume. It is you and how your employers, clients, and customers will perceive you whether it’s the “real” you or not…to them it’s the real you. Period.

I’ve unfortunately worked on projects in the past where people were either fired or not hired based on certain activities they were involved in online. How were they discovered? Simple…just searched for their name on various sites. You might think you can be sneaky and use a nickname, but you’re going to slip up somewhere and that nickname is going to be linked to your real name…then the trail starts. It’s up to you how that trail looks. I can’t stress it enough to be conscious of what you do online. You may not give a hoot what people think about you and you may make a living going through life with that attitude, but just be aware that you’re not “hiding behind a computer screen” lobbing out an “online lifestyle” that is “different” that your real life. To people that come in your life down the road…the two are the same.

On the other hand…use your “digital resume” as a tool to build a foundation for where you want to be down the road. Participate on sites, forums, groups, etc that parallel your plans. Leave a trail that shows how you got to where you are today. The people you communicate with and that see your activity may end up being the people who pay for that roof over your head and the food on your table. Don’t lose site of that.

Remember this…perception is reality…especially in the online world. What you do will be seen by someone important to you down the road. It’s up to you as to how they will react.

The Best Tips for Getting Started with Google AdSense

Google AdSenseMany of you are either running websites or about to get started as you move closer to graduation. More than likely, you will come across a point in your career where you will look to utilize some form of advertisement on your websites. It could be for the extra revenue or the added value that targeted ads bring to your viewers…either way, this article will tell you exactly what and what not to do when getting started in website advertisements.

Most of you know that this site has been somewhat a labor of love for me since January of 2004 with little-to-no compensation to keep it up and running. In order to continue to provide this source for the students I had to implement some form of advertising and/or affiliate marketing. I chose to go with Google AdSense as they seemed to provide the best and most relevant ads for content, which would create a win/win situation as users would get quality, related content while also helping to keep this site alive. I was completely new to the world of AdSense, but in a month’s time I learned so much…and you’re about to dramatically benefit from it. So let’s assume you’ve just setup an AdSense account and are ready to roll. Let’s break down the tips to help you succeed.

Continue reading ‘The Best Tips for Getting Started with Google AdSense’

Working for a Newspaper

I have been working since October as an ad designer for The Atlantic News Telegraph. Recently, I was promoted to Composition Manager. A Composition Manager is basically just an ad designer that happens to be responsible for everything such as mistakes, new clients, layouts, department budget, computer issues, web advertising, and so on. The list could go on forever. I am taking on new tasks daily. I was promoted so quickly due to my eagerness to update and modernize the old. That was an important lesson that I learned right off the bat. Work hard and show enthusiasm for your job and you will be rewarded. When I first began working there, I noticed many things were still being done as they had 5-10 years prior. They hired me because I was in school, had a well organized portfolio, and many fresh enthusiastic ideas.

5 AM
A day in my life is very hectic and chaotic at times. The first thing I think about at 5AM before my workout is… Continue reading ‘Working for a Newspaper’