Those of you that know me, trust that I would not feed you a bunch of junk to waste your time and money. So please trust me as I checked this out thoroughly before posting it. Having gone through the bachelor program of Interactive Media Design at The Art Institute Online, I felt like they left one key ingredient out of their curriculum: Marketing. Some classes may have an assignment or two that touch on it, but there just was not enough information to really create successful websites. I’ve somewhat learned on my own through the years with the help of websites, books, forums, friends, etc, but there was always a lack of one really good source of information it seemed. I came across something this week that I wish I had seen years ago. It’s called the Website Marketing Bible and was created by Michael Cheney (a wiry, British guy who knows his stuff). I’m one of the biggest skeptics in the world (especially when it comes to products online), but I have to give this guy and his products a hand…they contain a lot of killer information…if you can ignore the design of his loooooong home pages.
The best part of it is, a lot of it is free! He has seven free videos that you can watch online and all of them are worth your time if you’re serious about creating successful websites. He even has AdSense videos available if you’re into that as well!
I’m not the “know-it-all” type of guy, but I really thought I knew most of the basics for website marketing. I watched his videos, though, and walked away humbled and energized about the possibilities of what I’ve been missing out on. I’ve immediately applied some of the information he offers to the websites for my employer and have already seen an increase in traffic. This is simply something that should be included in a class at The Art Institute Online, because this is arguably some of the most valuable information for any successful website.
Here are some topics that are covered:
- Search Engine Optimization (Keywords, Content, etc)
- Reciprocal Links (The importance of having websites link to you)
- Monetizing Your Website
- Marketing Trends
As basic as those sound, they have tons of small details in each that you probably don’t know about (I didn’t). The free videos are a taste of his Website Marketing Bible that he sells for $97. That’s less than 10% of a single Art Institute Online class and it has a ton of much more useful information about marketing! Believe me…I’ve experienced both! If you’re creating any website, you really can’t afford to not watch the free videos. It’s the perfect compliment to the Interactive Media Design program…and is a perfect tool for anyone working with website marketing.